YouTube, a video sharing platform, launched only 15 years ago, but it’s already one of the most popular social medias and can be a powerful weapon for a real estate agent to add to their arsenal—in a highly visual world, watching a short video is great advertising. However, we’re not all digital natives. It can be pretty daunting to start creating a video series. But, before you pull out the camera, it’s important to have a few ideas of content you can create and release. One huge mistake that agents make is that they don’t vary their content. You’ll get bored of making the same type of videos every month, and your subscribers will be less engaged if they’re watching the same thing again and again. What are some content ideas for Real Estate agents? Are you worried about creating good content that your potential clients will want to watch? Here’s some YouTube content ideas for real estate agents you can use right now to build your credibility and get leads.
Related: 7 Huge Mistakes Real Estate Agents on YouTube
Before you start, don’t forget these super important ground rules!:
Have Fun!
Of course you’re a friendly, amiable person— you’re a real estate agent after all! But, it might be a struggle to convey all of this in front of the camera. Here’s the secret: try to have fun! Your viewers will respond to your energy, so if you can keep up a good level of enthusiasm, your potential clients will respond in kind. We don’t have to tell you that the real estate business is the business of relationship, so, show what being in a professional relationship with you would look like.
Practice Before
Try to temper your nerves by doing a couple of practice runs. Practice in front of a mirror first for a few times before getting in front of a lens. It’s alright if your first tries don’t go exactly the way you want, consider them some more practice runs!
Get to Know Your Equipment
Cameras and video editing suites like iMovie can be easy to operate, but if you have no prior use or knowledge of them, you might feel out of your depth. YouTube has a lot of easy-to-follow tutorials that will get you up to speed on the latest best practices. It’s not difficult to pick up and well-worth the twenty minutes it takes to get iMovie savvy.
You Don’t Need to Create Super-long Masterpieces
Every video you make doesn’t have to hit the twenty minute mark. While maybe one of your videos might be this long—a conversation between you and another real estate agent, for example—don’t push yourself to extend content that doesn’t need to be longer than it is. A few minutes to show off your neighborhood or do a listing walk through is enough. Your clients are busy and so are you!
Youtube Content Idea for Real Estate Agents 1: Neighborhood explorations.
The goal of neighborhood explorations is to show yourself as a neighborhood and area expert ready to guide a newcomer to an area that they’ll love.
Let the viewer follow you around as you soak up the local atmosphere, get a cup of coffee, or do some shopping, so they can envision themselves doing the same. It’ll be like Google street view, only better. Sell your area as well as your apartments.
Quick Set-Up Ideas:
- Begin in your car or at your home, speak about the benefits of the neighborhood.
- Show the viewer your journey to the neighborhood spot.
- Order or buy something you like
- Take a friend along and talk briefly about what its like to live there. If no one’s available, return to your house and talk to yourself
Youtube Content Idea for Real Estate Agents 2: Listings walkthroughs.
Listing walkthroughs are a great way to show your listings and generate more interest. Videos can help a viewer envision themselves in the space and can provide a refreshing variation from the usual slew of photos.
Quick Set-Up Ideas:
- Walk through your listings
- Show the buildings amenities
- End by sharing any schedules and encouraging your viewers to contact you if they think this listings in for them.
Youtube Content Idea for Real Estate Agents 3: Q&A.
Solicit questions from your clients and answer them in detail. Is no one asking you questions? Don’t wait for adoring fans to flood your mailbox. Ask yourself questions by thinking about what questions you would have as a potential renter or buyer or answer questions that you get asked often on showings. Challenge yourself to come up with a brief, helpful answer on film.
Quick Set-Up Ideas:
- Walk through your listings
- Show the buildings amenities
- End by sharing any schedules and encouraging your viewers to contact you if they think this listings in for them.
Youtube Content Idea for Real Estate Agents 4: Connect with other pros.
Two heads (or more!) are better than one. Join forces with another real estate agent for a collaborative video where the two of you can discuss real estate trends, the life of a real estate agent, tips for renting, or major red flags to watch out for.
The goal of this is to simultaneously create partnerships with other real estate agents and generate leads with your deep insight and knowledge of the real estate market.
Quick Set-Up Ideas:
- Introduce your guest on the channel
- Choose two talking points that the two of you can discuss.
- Have a natural discussion.
Youtube Content Idea for Real Estate Agents 5: Real estate forecast and report
What do you see in cards for the market? What amenities are becoming increasingly popular? What piece of recent real estate news is going to have real effects for consumers? Share your expertise on the real estate market to position yourself as a knowledgeable thought-leader. Also, think about the type of information you present. Who is your target audience and what do they want to know from you. If your client base seems to consist of young renters perhaps a report of rental prices in your neighborhood might be beneficial.
To learn more about the Rental Beast platform or to request a no-obligation demo visit Rental Beast for Real Estate Agents.
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