Use social media to generate rental leads. Most agents already rely on social media to generate rental leads because the overwhelming majority of renters search for homes and real estate agents online.
To start, follow these best practices:
- Set up a Facebook Business Page.
- Set (and stick to) a schedule for marketing via social media, using best practices.
Key Best Practices:
Once you’re ready to post, here’s our key best practices for making sure you’re able to generate leads for virtual transactions.
Key 1) Find the RIGHT listing to post online! Remember:
- The listing should be designated as one that allows virtual showings. (Find curated listings here.)
- The listing should be in a community or area that you are very familiar with. Or, you must be able to gain access to this property so that you can become knowledgeable. Remember, even though you can’t visit with your client, you will still be expected to provide additional knowledge and valuable insight.
Key 2) Let your audience know that the listings you post are available for virtual tours, with your help. (Need a quick refresher on how to post a listing? Click here)
Key 3) Let your “sphere of influence” know: (A) Apartments are still getting rented and you have access to numerous rental properties that allow for guided virtual tours. (B) Landlords may be willing to allow an agent to visit a property that may otherwise be closed to the public.
Qualify and Convert Leads
As with rental lead generation, qualifying rental leads is already a largely virtual process, done via phone, email, and text. Some important things to remember:
- Get familiar with our best practices for qualifying rental leads. Handling rental leads is different than working with potential buyers, so make sure to brush up, even if you are an experienced agent.
- Set/review your Rental Beast lead filtering and automatic response configurations.
Key Best Practices:
Ready to go? Here’s our key best practices for making sure you’re able to qualify and convert leads for virtual transactions.
Key 1) For virtual showings, it is critical that you immediately establish the value of using an agent. We’ve outlined the key messaging, but you must stress your local insight and access to an unbiased expert to help guide an important decision.
Key 2) Give your soon-to-be client a brief overview of the mechanics of the virtual showing process. Give a general idea of what technologies may be used (discussed later in this document) and let the client know that you will provide them with all necessary instructions, once the showings are confirmed. Here is our live showing technology guide and our pre-recorded showing technology guide.
What to say to Leads–Key Messaging
The emphasis for virtual showings must be all about the critical role of an agent. For many, rent is the biggest monthly expense and deciding where to call “home” has have a major impact on well-being. And, for owners, picking the right renter is a critical investment decision. If a client can’t visit the property in person, an agent is all the more important. You are there to provide critical local knowledge and an unbiased view. In contrast to property managers, you are not trying to push a specific rental or building: you only want what is right for your client. And, bonus for the renter… in most markets, property owners pay the agent’s fee. As a client tours potential homes from the comfort and safety of their couch, they can receive your expert advise for free!
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