It’s no secret that a killer social media game should be an an important part of every real estate agent’s marketing strategy. However, as COVID-19 sweeps through the United States and in-person lead generations are (like nearly everything else) cancelled, a robust social media presence is a must-have for real estate agents. There’s lot of social media platforms, and each is a little bit different. However, some similar rules should govern your interaction with all. Get started on a social media strategy that’s appropriate for current conditions with confidence using these Do’s and Don’t’s of Social Media for real estate agents.
Finished with the basics of social media for real estate agents? Looking to learn more about Twitter or LinkedIn? Rental Beast’s got you. Read up and gain the skills you need to succeed with social media for real estate agents:
4 LinkedIn Tips You Need to Know
Facebook For Real Estate Agents: 5 Essential Tips
How Many Hashtags to Use and 6 Other Instagram Tips For Real Estate Agents
7 Mistakes Agents Make on Twitter: Social Media for Real Estate Agents
What to Post?: The Do’s Of Social Media for Real Estate Agents
Do: Stay Consistent
We’re sure you’ve heard this a hundred times before, and we’ll say it a hundred times again— Consistency is key to any social media presence. As your strategy expands, it’s important for you to analyze your success and see what pieces of content work well for you and what things might not be a great fit for your business plan. Your analytics will only be valuable tools if there’s enough data to make them viable. However, during these uncertain times, consistency is a particularly important for your social media strategy. While you shouldn’t overload your audience with information, giving useful information and your informed real estate opinion is a great way to add value for your clients and bring some calm to these confusing times.
Make sure that you don’t experience content droughts by creating enough content for your followers. The optimum posts per weeks differs based on which social media you are using; however, you’ll need to post at least once a week on each platform to engage your audience.
Do: Provide Content that Helps
It’s probably not a great idea to totally inundate your follower base with coronavirus-based content 24/7. Everyone needs a break from the news! However, some education content with actionable advice for your clients will certainly be welcome. Now is a great time to start a blog in which you can share informed predictions.
Of course, you’re welcome to share a some non-real estate related posts. Photos of the neighborhoods you work in and perhaps even take-away offered by local restaurants are great ways to both mix up your content and give potential clients a taste of your neighborhood’s local flavor.
Here’s some content ideas for social media for real estate agents:
- Featured listings (Even during this time, there are still renters hoping to make their moves. So, this type of post is important both during coronavirus conditions, and when the market does back to business as usual!)
- Neighborhood spotlight (If you can accomplish this in a contact-free way, show your clients why they’ll love living in the areas you work!)
- Client success story (Don’t just tell your clients that you’re a great real estate agent. Hop on Skype with a former client, record your screen, and share clips with your current leads to let your clients speak for you)
- A motivational quote that resonates with you (To fuel daily drive for you and your clients)
- Repost a blog article you think might have value to your renters (reposting is a great way to engage in your social network of choice and takes the burden of content creation off your shoulders for a few days a week)
Do: Explain the Ways Real Estate Agents Help
Now more than ever, it’s important for renters and homebuyers to have a dedicated real estate agent on their team. Your advising, knowledge of the real estate market, and local expertise are invaluable experts during times of uncertainty. And, as stay-at-home orders ground flights and close small businesses, checking out the local neighborhood is less and less possible for hopeful renters.
So, make sure to use social media posts to explain how, as a local expert, you can help hopeful movers.
Do: Take This Time to Get Social Media Education
Chances are you’re spending a lot of time at home. Learning and sharpening your real estate skills is a great way to decrease anxiety, have fun, and build a sustainable business.
At Rental Beast, we believe that agents of all levels should have accessible education during this difficult time. So, we’re opening the doors to Rental Beast University, our interactive online education platform for all agents for free.
With Rental Beast University, you can choose from a selection of on-demand webinar courses with proven records of success, including social media for real estate agents! And, a step-by-step If you haven’t already built rentals into your business plan, now–as the sales cycle softens and apartments are able to rent sight-unseen–is a great time to start building rentals into your business plan.
Don’ts of Social Media for Real Estate Agents
Don’t: Pretend it’s Business as Usual
You might alienate your clients if you proceed like it’s business as usual. Instead, acknowledge the unique challenges that those hoping to buy, sell, and rent real estate are currently facing. If you live in an area of the country where showings are still happening, you might still want to advertise any virtual showing potential or your ability to live stream a house tour.
Build a presence on social media networks that makes sense considering the current market conditions.
Don’t: Share Sensationalist Content
There’s a lot of crazy headlines out there. And, while you might want to share these headlines, they’re better sent to your friends than your clients. Try to make sure that you can be a calm, rational voice in all this craziness. Instead, share relevant content that you think will help your clients in an actionable way.
Don’t: Eliminate Lead Gen Activities
There are still movers. In particular, renters are still looking for homes. A recent survey made by rent café shows that the majority of renters are still looking to move once they find the right apartments. 52% of renters still want to rent, and real estate agents can use social media to help locate clients looking for the right place.
Ready to search through thousands of no co-broke listings in your area, filterably by virtual showing capacity? To learn more about the Rental Beast platform or to request a no-obligation demo visit Rental Beast for Real Estate Agents.