Most people give up on their New Year’s Resolutions by the end of January. This year, did you commit yourself to spending more time generating the listing leads you need for your business to thrive? If you did, you’ve already committed yourself to success. The best agents know that they can’t just wait for leads to come to them; they create plans to generate leads and turn them into clients. Make sure that your lead generation strategy evolves and uses the most modern techniques. Scroll down to check out 8 best ways to get listing leads in 2020.
1. Generate Listing Leads Through Social Media
Don’t forget about your good friend, social media! If you’re not comfortable with social media, don’t sweat it. But, do start to get accustomed to it. Social media isn’t just a great way to project yourself as professional and knowledgeable real estate agent. It can also be a fantastic way to get leads and put some attention on a property that you’d love to see a tenant in. So, make sure that you build showing off a listing that you love into your social media feed.
We write a lot about how to use social media to help you expand your sphere of influence and get leads. Check out Rental Beast’s best practices for social media to get up-to-date with how real estate agents are rocking social media.
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7 Mistakes Agents Make on Twitter: Social Media for Real Estate Agents
2. Develop and Employ a Robust Outreach Plan
How many emails do you get in a day? Texts? A modern agent knows that getting leads in 2020 requires a little bit more persistence than it might have a few years ago. No worries. You’re a dedicated agent, and ready to get those reads with a great outreach plan that keeps you top of mind with your clients.
Our expert coaches at Rental Beast University suggest an outreach scheme with a few points of contact. First, call and text your lead to let them know that you’re ready to help them with their home hunting journey and give them a time that you’ll call.
3. Show off Your Area Expertise
How do you set yourself apart from the competition in an increasingly crowded field? Of course, in theory, you do the same thing as every other real estate agent out there. And, with the advent of smart real estate portals, real estate agents are practically a thing of the past. Right? You know that being a real estate professional means so much more than that. Getting leads in 2020 means that you should make sure that you prove that you’ll go beyond just finding a house. You’ll find your client a new favorite cafe, new favorite restaurant, new neighbors. Make sure your client knows that your area expertise will find them a community with some in-depth area expertise.
4. Engage With Your Community
Leave egocentrism in the 2010s. All jokes aside, if you have time to build community service into your schedule, it’s a great way to both give back and start getting to know people in your neighborhood who might be thinking about making upcoming real estate transactions. The winter months are especially tough for folks struggling with homelessness, so your help will be appreciated a little bit extra when the temps dip! But, there’ll always be volunteer opportunities around your local area no matter the time of year. Getting leads in 2020 involves putting yourself out there in lots of ways. Don’t hold back!
5. Create Content— Written, Pictures, and Video!
Build trust with your consumer before the two of you enter into a partnership by creating valuable content that will show your industry knowledge and help potential clients make good decisions. Make sure that you vary your content, too. Make a YouTube video every once in a while with these tips for video success:
If you don’t have great graphic design skills, don’t worry! You can always repost other’s content (blog posts, infographics). Try to strike a healthy balance between your own content and curated content from other real estate professionals that you respect.
6. Make Sure You Have an SEO Friendly Website
Have you heard of SEO? Search Engine Optimization (SEO) makes sure that your website is easy for Google to find and that you. A solid Internet presence is a must for getting leads in 2020. Nearly 95% of home buyers use the Internet to search for a home, and 54% of buyers take to the Internet as their first step taken during the home buying process.
There’s a lot to cover with SEO. Take an online course and get to know the ins-and-outs of this new way to stand out.
7. Focus on Branding
Branding makes sure that you stand out from the crowd of other real estate agents and stay recognizable to potential clients with certain colors, images, and ideas that are associated with you. Branding, at its core, tells a story. What’s your’s?
Not sure what branding means? Check out our article about creating an authentic and professional brand:
8. Appearances Aren’t Everything (But Don’t Forget About Them, Please!)
Of course, the old stand-by still applies—it’s what’s on the inside that counts, not what’s on the outside. However, remember that in a highly visual age, getting leads in 2020 will include having a professional appearance that’s visually appealing and attracts the types of leads that you want to turn into clients. Make sure that every one of your photos is professional, your bios are typo-free, and you come across as a cohesive business ready to welcome the new decade!
The best agents work hard for their leads, but wouldn’t it be nice to attract some business instead of working hard for it? With Rental Beast, real estate agents have easy client generation tools. And, our partnerships with with real estate portals like Facebook Marketplace and homes.com get Rental Beast listings in front of millions of digital apartment hunters everyday. All interest comes back to our partner real estate agents. To learn more about the Rental Beast platform or to request a no-obligation demo visit Rental Beast for Real Estate Agents.