8 Tips to Convey Your Value to a Lead


With the whole bunch of internet and real estate portals (like rentalbeast.com!) it’s easy to understand why some leads might be hesitant to work with a real estate agent. After all, its simple to find a new place to live at the right price, connect with the landlord, and guide yourself through the terms of lease, right? Of course, as real estate professionals, you know the truth. It can be tough to go through the leasing process alone, and a real estate agent can help clients save time and money. So, why don’t all apartment hunters choose to work with an agent? It’s not always laziness or ineptitude that makes an hopeful tenant decide to tackle house-hunting alone. In fact, sometimes real estate agents struggle to appropriately convey their value to a lead, and lose out on valuable business as a result. Make sure that you’re conveying your value to your lead from the get-go with these 7 tips on conveying your value to a lead. 

Convey Your Value to a Rental Lead Quickly

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1. Respond Immediately

 Let’s start with the basics. Once you receive a lead, make sure that you make contact as quickly as possible. Don’t just take our word for it. Check out these stats about lead response time: according to one lead management study, the odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100x. Make sure you don’t let this happen to you by emailing and texting your client as soon as you a notification that you have a new lead. Take advantage of the fact that your potential client is online and looking for an apartment by contacting them immediately. 

Rental Beast makes it easy to generate clients and respond to leads as quickly as possible. Rental Beast syndicates our listings across the web to real estate portals like realtor.com, and all interest in our properties comes back to our partner agents. And, with our automatic outreach schemes, you can quickly craft personalized emails to send to your clients immediately after you accept the lead. 

2. Don’t Give Up After One Call

If you won’t able to make contact with a client after just one call or just one email, don’t get up! Your clients are busy people, too! You might not have called them at the most ideal time, and quitting so quickly not only significantly decreases your chance of making this lead a client, but it might set the expectation that you’ll be low-effort agent. Some tenacity is important to make sure you make contact with your lead, to ensure your client knows you mean business, and that you project professionalism!

3. Act Professionally 

Show your client all the great parts about working with you, including how professional, friendly, and knowledgeable about the real estate market you are! This means you need to make sure you can act as professional as possible on the phone.

Convey your value to a lead by explaining what a great real estate agent can do!

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4. Say You Can Help Them Save Time

Say that exact phrase—“I can help you save time!” Continue to explain that because you can scour your database of MLS listings, (as well as Rental Beast’s database of no co-broke attached listings!), and use your sphere of influence to find your client an apartment that they’ll love. Unlike your client—who’s probably trying to squeeze in an apartment hunt after a long day of work—your whole job is to find your clients homes that they will absolutely adore! Time is valuable, so make sure to explain to them that you’re in the business of helping them save it. 

5. Say You Can Help Them Save Money

Again, say that exact phrase— “I can help you save time!” How can a tenant know that the apartment you’ve chosen is priced correctly? Without in-depth area knowledge, you could be committing yourself to an apartment that’s highly overpriced. But, in fast-moving rental markets, who has time to cross check the market-price of amenities, historical, and current trends? An agent takes this pressure off of clients. With you in the mix, clients can feel confident that they’re getting the right thing for the right price

6. You Can Guide Them Through The Terms Of A Lease

Navigating through the intricacies of a lease can be challenging, even for seasoned renters. Let them know that you’re on their side, start to finish, and that you’ll help ensure their lease will be fair. 

Convey your value to a lead and explain why a lead should work with you as opposed to another great real estate agent? 

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7. You Have Unique Area Expertise

But why should your client work with you as opposed to another real estate agent? Information does not equal expertise. Any agent can acquire the information needed to find someone a home. But, an expert can help you find a home that a great fit for your lifestyle, and 

So, make sure that you share your unique area expertise with your client. Let them know how many years you’ve been living/ working in the area and that you can give them advise on a granular level. Even if you haven’t been a real estate agent for that long, or you’re a recent transplant the 

8. Show Your Leads Some Client Testimonials 

If your lead is on the fence and needs a little bit more proof that having a real estate agent in their corner is a great idea, it’s always a good idea to give them some client testimonials. 

If you don’t have any client testimonials, now is a great time to ask past clients for some. 

(Need some advice? Check out Rental Beast University’s guide to getting client testimonials here:

Client Testimonials for Real Estate Agents: A Quick and Easy Guide)

Client testimonials are great because they are significantly less sales-y than your sales pitch! Let your clients do your advertising for you and show your success with real people by having a page of client testimonials ready to be sent off to whoever wants one! 

Consider creating a script that is able to express as these great things about working with an agent. 

To learn more about the Rental Beast platform or to request a no-obligation demo visit Rental Beast for Real Estate Agents.

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