Social media is booming! In the real estate business, the use of social media platforms has become a sure-fire way to reach out and connect with your local market. Today, renters and home buyers expect businesses they work with to engage on social media, which is why it is important for real estate agents to make a presence on platforms like Facebook, Twitter, Snapchat, and Instagram. Social media gives real estate agents the opportunity to brand their real estate business by creating a business page that allows them to generate interest and leads without a huge financial investment. All social media platforms can provide important social engagement that can benefit building your business in different ways. Below are a few tips to properly use social media for your real estate business.
1. Post at the Right Times – You need to be posting when your followers are actually online—not when it strikes you or you “have the time.” You also want to make sure you post consistently and frequently. One or two posts a week won’t accomplish much; you need to be posting daily. It is easy to be overwhelmed and lose momentum, but having a plan will help.
2. Vary your Posts – Every social media platform reaches a different audience and is made for different types of content. You want to post the proper media on each platform and use networks that align with your goals. You also want to be sharing content that is relevant to clients in your town or city. Along with property postings, mix in other content, such as neighborhood news, home maintenance, design and repair tips, and advice for renting, buying, or selling. Most experts suggest following the 80/20 rule, so for every two promotions you share, post eight pieces of informational or educational content.
3. Track your Growth- Many social media management sites allow you to track your growth by showing analytics and engagement, which will give more insight on what is working with your audience.
The Rental Beast Platform allows you to capitalize on social media by directly posting new and attractive listings directly to your Facebook and Twitter pages. With the largest database of listings in the DMV area you will have a leg up on your competing agents. Working with our Broker Support Team, you can learn some valuable tricks for how to strategically use social media and connect with a larger audience.